Tag Archives: psychology

Breaking habitual behaviour? – Try using the wrong hand!

We’ve been exploring how triggering a change in behaviour can disrupt  unconscious habits and lead to change. It’s never easy but it’s certainly easier than trying to change attitudes! Much of human behaviour is unconscious, triggered by context. If you … Continue reading

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Technology, people and paradoxes

As a cognitive psychologist, brought up on a diet of strictly controlled lab experiments,  I love the “totally out of control” nature of technology trials (although not always at the time!). However well you plan the trial or design the … Continue reading

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