Author Archives: Alison Kidd
Sustainable Agriculture
Whether or not you believe in global warming (as perhaps the majority do) or that mankind’s contribution to it is significant (as increasing numbers don’t, or would rather not) we will run out of fossil fuel. When that happens, unless … Continue reading
Challenging our perceptions
I’ve always enjoyed optical illusions. And every now and then, it’s good to encounter a new one. The two spirals above are exactly the same colour – i.e. they are both green (as shown on the right). It’s hard to … Continue reading
Attitudes or Behaviour – which drives which?
The age old psychology question – do attitudes drive behaviour or does behaviour drive attitudes? Whichever model you favour, it seems clear that there’s a pretty complex interaction between the two. We favour a research approach which starts with behaviour. … Continue reading
Who takes part in technology trials?
In running trials of a new technology, one always hopes to generate a neat profile of the type of person who will value and use the technology in question. But it never works out quite like that. In every technology … Continue reading
Technology, people and paradoxes
As a cognitive psychologist, brought up on a diet of strictly controlled lab experiments, I love the “totally out of control” nature of technology trials (although not always at the time!). However well you plan the trial or design the … Continue reading
Welcome to The Prospectors’ Blog
Welcome to The Prospectors’ Blog. Archived posts from this blog over the past 5 years can be found at ‘Fresh from the Pan‘.
The Prospectory 