Author Archives: Alison Kidd
Challenging our perceptions
I’ve always enjoyed optical illusions. And every now and then, it’s good to encounter a new one. The two spirals above are exactly the same colour – i.e. they are both green (as shown on the right). It’s hard to … Continue reading
Attitudes or Behaviour – which drives which?
The age old psychology question – do attitudes drive behaviour or does behaviour drive attitudes? Whichever model you favour, it seems clear that there’s a pretty complex interaction between the two. We favour a research approach which starts with behaviour. … Continue reading
Who takes part in technology trials?
In running trials of a new technology, one always hopes to generate a neat profile of the type of person who will value and use the technology in question. But it never works out quite like that. In every technology … Continue reading
Technology, people and paradoxes
As a cognitive psychologist, brought up on a diet of strictly controlled lab experiments, I love the “totally out of control” nature of technology trials (although not always at the time!). However well you plan the trial or design the … Continue reading
Welcome to The Prospectors’ Blog
Welcome to The Prospectors’ Blog. Archived posts from this blog over the past 5 years can be found at ‘Fresh from the Pan‘.
The Prospectory 