Category Archives: Psychology
Twizyology 2 – when is a car not a car
As previously, noted, we think the Renault Twizy’s greatest strength is in the fact that it’s not a car – it offers something completely different and fun for travellers who just want to get short distances cheaply and using very … Continue reading
Twizyology 1 – the Psychology of the Renault Twizy
We haven’t blogged much recently as we’ve been busy launching a new, not-for-profit company, The Eco Travel Network Ltd which grew out of our b-bug project which The Prospectory ran last year. The aim of the Eco Travel Network (ETN) … Continue reading
Hybrid pedal and electric – the “Henry Hollick” experiment
The Prospectory is experimenting with “not-cars” – i.e. ultra low energy. lightweight alternatives to cars which are efficient, cheap AND fun to drive short local distances in a hilly, rural area. Can we entice people into having some fun discovering … Continue reading
Light Green Transport for Rural Wales
The Prospectors are interested in introducing funky, lightweight, low energy vehicles to replace short car journeys here in rural Wales – the kind of journeys we do every day to get to work, drop the kids at school, nip to … Continue reading
One-eyed Turks? – it’s all in the brain
OK, so I admit it, The Prospectors (when not busy Prospecting) are avid supporters of the Llanelli Scarlets – or “one-eyed Turks” as we are known to supporters of other Welsh rugby sides. And, like most supporters, we are inclined … Continue reading
Tourism, augmented reality and smart phones
Our local tourism group is exploring ways to enhance the experience for visitors to Talybont on Usk. One idea under discussion is the deployment of QR codes on the signs around the area enabling visitors (or at least those with … Continue reading
Breaking habitual behaviour? – Try using the wrong hand!
We’ve been exploring how triggering a change in behaviour can disrupt unconscious habits and lead to change. It’s never easy but it’s certainly easier than trying to change attitudes! Much of human behaviour is unconscious, triggered by context. If you … Continue reading
Insurance, obstacles and the creative brain
Our trial of electric road legal buggies (b-bugs) in the Brecon Beacons National Park has come to an end, the results are all analysed and the trial report published. Given its success, we are now busy exploring ways in which … Continue reading
Challenging our perceptions
I’ve always enjoyed optical illusions. And every now and then, it’s good to encounter a new one. The two spirals above are exactly the same colour – i.e. they are both green (as shown on the right). It’s hard to … Continue reading
Attitudes or Behaviour – which drives which?
The age old psychology question – do attitudes drive behaviour or does behaviour drive attitudes? Whichever model you favour, it seems clear that there’s a pretty complex interaction between the two. We favour a research approach which starts with behaviour. … Continue reading
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