The Prospectory is a small consumer research company based near Brecon, Wales.
We study consumer psychology – looking for insights to stimulate new business.
We generate new product ideas and run field trials to test them out. Sometimes we co-fund a new product development with a partner.
Our focus is on:-
- ‘experiential products’ – i.e. products which deliver a consumer experience rather than meet a functional need, and
- products and behaviours which are environmentally sustainable.
If you would like to explore consumer behaviour or you are keen to generate or test new product ideas, please contact us for an initial chat.